6 Tips on How to Increase Retail Sales and Prepare for the 2019 Holiday Rush

Ezra Cabrera

Updated: November 29, 2019

The holiday season is just around the corner, and it’s often the best time of the year to get together and enjoy quality time with friends and family, and of course, spend a significant amount of money on gifts. In 2018 alone, the average U.S. household spent $1,536 during the holiday period. This means that retailers need to prepare for the Christmas season by stocking up on goods, hiring temporary employees, and planning sales strategies. What better way to prepare for the holiday rush than to use retail business loans to buy what you need.

Aside from that, here are six tips that will help you increase sales and prepare for the holiday rush:

Related: How to Use a Small Business Loan to Grow Your Retail Business

1. Advertise Your Retail Store

Advertising your retail company is one of the easiest ways to cash in on increased holiday sales, and fortunately, there are many cost-effective ways to advertise your business. For instance, you can tweak your website, newsletters, social media accounts, and blog posts to keep in line with the holiday season.

For instance, you can update your website and feature your holiday collection or other goods and services you want to promote. You can include high-quality pictures, along with the complete information on the Christmas sales you’re going to have. Additionally, you can write blogs about special holiday products or tips and tricks on how to shop during the Christmas season.

2. Create Gift Guides for Easier Holiday Shopping

Placing gift guides around your store can also increase your sales because many people don’t have time to scout for unique gifts on their own. You can place headlines on different products, such as:

    • “Perfect for the college student.”
    • “For the new mom.”
    • “For the grandparents.”
    • “Gift ideas for dad.”

It’s better if you can curate your entire store and make it more Instagrammable. Make sure to get into details when you write product descriptions and describe your products. In this way, your customers can easily fulfill their entire Christmas shopping in your store.

3. Decorate Your Store for the Holidays

One way to prepare for the holidays is to decorate your store. You’ve probably done this every year, so bring out your holiday decorations and check if anything is faded or damaged. As you replace old décor with newer ones, make sure to consider the lights, colors of the season (blue + white + silver; green + brown; or white + gold), as well as Christmas signage. Pay attention to your window displays because they are the first thing people see when they pass by your store. If you operate online, be sure you change the web design as well.

4. Train Your Employees and Hire Temporary Ones if Necessary

The holiday season tends to get really busy for retailers. With more people coming in and out of your store, your employees may need a little refresher when it comes to engaging with customers. There are three important factors you will want to focus on:

    • Effective ways to sell your products.
    • Spotting shoplifting behaviors.
    • Engaging with different types of customers.

During the Christmas season, you’ll need all the help you can get. However, hiring more employees can be costly, so it’s probably best you hire temporary employees to help you out. It’s going to be worth the investment since the more customers you cater, the more sales you will make.

Related: 6 Tips to Grow Your Small Retail Business Fast

5. Stock Up on Inventory

One way to prepare for the holiday season is to stock up on inventory. It’s important to strike a balance between too little or too much inventory. If you expect potential customers to roll in and make holiday purchases, you need to know which products to stock.

6. Set Up an Online Shop for Your Retail Business

While some people prefer to shop in-store, many people would rather do their Christmas shopping in the comfort of their own homes. If you don’t have an online shop for your retail company, it’s time to make it happen. With an online store, you’ll be able to expand your reach and generate more sales for your business.

Prepare Your Business for the Holiday Season with Retail Business Loans

Increasing sales and preparing for the holiday rush doesn’t come cheap. Christmas and New Year is the best time to unleash the full potential of your retail businesses. So, as much as possible, make your business visible to your target audience.

Whether you’re planning to send newsletters or increase your inventory, there’s a big chance that you’ll need additional funding to handle the holiday rush. With retail business loans, you won’t have to worry about how you can pull your holiday business plans, at all. With enough working capital and proper cash flow management, you can easily set up your business for success this holiday season.

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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