6 Ways Small Businesses Can Use Social Media Marketing

Ezra Cabrera

Updated: November 25, 2019

The internet is a vast space that a large number of people access constantly. With this in mind, many businesses have taken to the web to take advantage of its wide reach. This is called social media marketing and anyone can take advantage of it. How? Keep reading to find out!

How Your Small Business Can Use Internet Marketing

You might think that only large businesses are the only ones who can compete online. This isn’t the case however as many small businesses have gone online have seen their fair share of success. Some have even grown to become large corporations that have brought their owner’s large amounts of wealth. We’ve put together 6 ways of how you can use social media marketing to improve your business’ growth.

Create Connections Worldwide

Worldwide connections are the dream for many businesses. The internet makes this possible. You won’t have problems reaching John Doe who lives in London while also sending a business proposal over to Mike Roe in Los Angeles. It isn’t just your customers who will be online, however, but also other like-minded businesses.

Social media marketing is a great way for you to find better connections worldwide with other similar minded companies. It creates a central hub where you can gather with others and share each other’s secrets to success. With the right approach, you can easily approach these other companies and even find new partners that you can work with. It’s a win-win situation if instead of competing with another company, you two decide to cooperate.

Sell your Products Globally

This is the most simple way social media marketing can help your small business. Most local businesses are stuck to advertising and selling to those around them. However, with it, you have access to the global market. Wherever a customer may be, as long as they have an internet connection, they’ll have access to your storefront or business.

For example, if you’re looking for a staffing debt company that’s looking to collect your debts, then looking online will immediately pull up a number of these companies. If you’re one of these businesses, then a search will pull up your web page for the searcher. You do have to compete with many other businesses, however.

Do note that small businesses don’t have any disadvantages when competing against big companies. It doesn’t matter if you are competing with a multimillion-dollar company. With good social media marketing strategies, you can easily beat out even your larger competitors. This simply isn’t possible locally as well known brands tend to have better storefronts or simply a better location. But when it comes to marketing on social media, everyone is on equal footing.

Use It To Gain Information

Social media marketing might seem like a one-way process. You sell products online and customers buy your products. Simple right? However, it does bring another thing to the table for most small businesses: Information.

Information is king when it comes to boosting your business. Social media marketing helps you get the informational edge that you need. You can get everything that you need to know from audience preferences, the best places to advertise, who your customers are and many more.

The best part is that many social media platforms come with their own suite of tools that any business can take advantage of. Facebook, in particular, has very powerful tools that small businesses can use to their advantage. Facebook also provides one of the largest customer bases on the internet with several billion active users online at any given time.

Understand Your Core Audience

This is an important aspect of any business, whether it be an online or locally run business. If you don’t understand the needs or wants of your audience or customers then you’re going to start running into problems.

Misunderstanding them could lead to catastrophic failures when it comes to advertising and creating promotions. These could go ignored if it doesn’t interest your customers. They could even cause some backlash if it goes against the core values of your customers.

An example would be promoting meat products to vegans. This is an extreme example but some businesses make grim social marketing mistakes that end up crumbling their business. You could easily lose a large portion of your customers if you fail to properly understand your customer base.

Improve Your Popularity

Popularity doesn’t just mean glittering lights and people cheering for you on a stage. In the world of social media marketing, popularity is one way you can gain new customers. It also helps your current customers stay engaged and willing to buy your products or services.

One way social media does this is by getting people to talk about you. Word of mouth online is a very powerful thing as it can both boost your popularity or ruin your reputation. What’s said on the internet tends to stick around for a while and your reputation online can easily dictate whether you’re going to succeed or not.

Stay Connected With Your Customers and Staff

Communication is key when it comes to success in business. Whether it be an online business or a local one, staying engaged with your customers helps build rapport and makes them more inclined to buying your products. Social media is an amazing platform that provides everything you need to stay engaged with your customers. Customer support, posting, and image sharing all work together to bring an engaging experience to your customers.

It isn’t just your customers that benefit from this communication, however. Even your staff can have an easier time helping you build up your business with social media. You can even use social media as a platform for you to communicate with your staff.

Final Thoughts

Social media marketing might seem like a daunting undertaking for any small business. It certainly is without the right tools and knowledge. But despite the difficulty that comes with using it, it certainly is worth looking into. With it, you can easily soar above your local competition and generate more profits than ever before.

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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