7 Things Small Businesses Should Outsource

Ezra Cabrera

Updated: May 18, 2022
Things Small Businesses Should Outsource
Outsourcing is a term related to business operations. It is defined as obtaining an external service for the production of a product that is normally produced internally by the same business. While it might not seem like it, such an approach has numerous benefits, such as cost-reduction and time saving.

Outsourcing is often associated with big corporations, but small businesses can benefit from outsourcing, too! In fact, a small business could successfully outsource plenty of different things. In the end, provided that you find the right person for the job and are able to afford it, outsourcing could boost your business’s productivity quite a bit.

Some of the things that small businesses should outsource include web design and maintenance, accounting, marketing, shipping, and administration, among many others. If you are interested, read on and find out whether you should start outsourcing!


A solid marketing strategy should be one of the top priorities for all businesses. However, if you do not have the necessary resources and expertise to create one, outsourcing it is a great solution. Just google something like “PR firm Pennsylvania” and choose a company that you like best.

Such a company will help you develop your marketing strategy based on your specific business goals and marketing needs. In addition, it could provide you with a variety of services like content creation, social media marketing, and search engine optimization. Needless to say, the results you can expect from marketing outsourcing are much better in comparison to what you would get by performing it yourself, without the help of a professional.

Web Design and Maintenance

Many businesses may start with a DIY approach when it comes to their websites, as it is quite simple to build one using a platform like WordPress or Joomla. However, as the site grows and becomes more complex, the need for maintenance and changes becomes more frequent. That is when a professional service provider is required.

Some key duties of a web designer include creating the design, coding the website, and making it functional. Of course, they can also provide you with other services, such as search engine optimization and content creation, but these can also be outsourced from other freelancers.


If your business is in its early stages and you are still struggling to get your finances in order, you should outsource accounting and bookkeeping services. A professional accountant will help you solve such an issue quickly and efficiently. On top of that, an accountant could perform various tasks for your business, including preparing financial statements, calculating taxes and payroll, as well as advising you on the best approach to take when it comes to financial planning and management.

Outsourcing accounting can also help you avoid the common mistakes that can happen when it comes to financial management. It is especially crucial during the startup period, when you are likely to find yourself trying to cut costs. If you decide to do your own bookkeeping, it can result in various mistakes, which will be more costly for you in the long term.


There actually are not many companies that deal with shipping, even among large corporations. The reason behind this is that it is very complicated, and a business needs to invest in a lot of different equipment to be able to manage this process. The task may simply not be worth your while.

Instead of spending money on equipment and drivers, you should outsource shipping to a big shipping company. They will have an advantage over you when it comes to the number of drivers they have, allowing you to save both time and money.


Administration is another task that is often neglected by small business owners. They do not have the time to perform this task, or they simply do not have the knowledge and experience to do it right. If you are in a similar situation and you want to get an advantage over your competitors, outsourcing administration is a good idea.

You can hire an administrative service provider for your business who will be responsible for tasks like filing, bookkeeping, marketing, human resources management, and many more. The result is that you will have more time to focus on other important things, as well as be more productive when it comes to business operations.

Customer Service

Customer service should be your top priority as a business owner. Still, it does not mean that you should do everything related to customer service by yourself, as it will quickly turn into a time-consuming and stressful job.

So, you should consider outsourcing customer service to a company that specializes in customer service, as it will help you improve your customer experience. Outsourcing customer service can also help you save money, as it will prevent you from having to look for and hire customer service specialists, which can get quite costly.

Content Creation

Last but not least, you could outsource content creation for your business. As a business owner, you probably do not have the time to write high-quality content for your website, blog, and social media channels. If that is the case, you should not waste your time on this task. Instead, you could start outsourcing it.

A professional content writer will be able to create content for your website, blog, and social media channels in a way that will boost its performance. They will also do it much faster than you can.

In Conclusion

There are many things that businesses can outsource. So, if your business is small and you do not have the time and money needed to manage a big team of employees, you should consider outsourcing some of your business operations. That way, you will be able to focus on what is really important for your business and save time and money.

Customer service, marketing, shipping, administration, and content creation are just some of the things that your business may benefit from outsourcing. If you choose a reliable service provider for the job, your business will definitely benefit from it!

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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