Deloitte PwC Ernst & Young KPMG BDO USA Grant Thornton RSM Tenon Group Moss Adams
Serine Alejandro
Education
AB in Journalism
Expertise
Small Business Financing, Public Relations, IT and Cybersecurity, Entrepreneurship, Brand Communications
Experience
Serine has more than 7 years of experience as a professional content writer, with expertise in website and e-mail copywriting, SEO blog writing and LinkedIn content writing. She has assumed roles in public relations, corporate communications and promotions in advertising agencies as well as publicly listed corporations in the banking and telecommunications industries.
She has written press releases for companies like China Bank Savings, ePLDT, SAP Philippines, Fortinet, BBraun, and Philips. She also contributed for Summit Media and The Filipino Connection.
Serine is a versatile writer, an entrepreneur, and an athlete (on her good days). She is very passionate about writing content that not only raises brand awareness but also generates leads. She’s part of SMB Compass since October 2020.
Articles by Serine Alejandro
Bookkeeping Basics 101: A Beginner’s Guide
Businesses use bookkeeping to manage and keep track of financial transactions – what the company has, what it’s spent...
SBA Announces $3 million grant to bolster small business cybersecurity
Key Takeaways Who are Eligible to Apply for the Cybersecurity Grant? When will The SBA Start Accepting Applications...
QuickBooks Pro vs Premier: Which One is Right for Your Small Business?
Many companies automate their internal processes to 1.) achieve maximum outcomes, while 2.) minimize the time it...
The Ultimate Human Resource Management Guide for Small Businesses
Small Business Guide to Setting up Successful Human Resources What is Human Resource Management? Why is Human Resource...
Basic Accounting Principles that Every Small Business Should Know
Every small business needs to keep an accurate record of accounting information to see how it’s performing financially...