Market Your Dermatology Clinic in 5 Simple Steps

Ezra Cabrera

Updated: October 9, 2019

Dermatologists are usually focused on providing the best care rather than increasing new-patient numbers. While your patients remain the number one priority, it’s important to remember that your practice is also a business entity. For it to thrive in a competitive market, you’ll need a regular influx of patients. And what better way to attract more clients to your practice than effectively marketing your services?  Fortunately, marketing your dermatology practice has never been easier.

Modern technology allows you to establish your business without affecting the time you require to provide your patients with a superb level of care. If you need help funding your marketing efforts, you can apply for dermatology practice loans.

Not only can dermatology practice loans help fund your marketing strategies, but it can also finance your entire business operation. With these funds, you’ll be able to implement marketing strategies to take your business to the next level.

With that said, here are five simple, yet effective, marketing tactics for your dermatology practice.

1.    Establish a Positive Reputation Online

While you can’t completely shun offline methods, online marketing strategies work faster and better in generating the results you want. In addition, a majority of your target market browse online to find local businesses, including dermatology practices. Research confirms this claim because studies show that 81% of customers go online to find the products or services they’re looking for. For this reason, it’s important to establish a strong online presence to stand out from the competition. You can hire web developers and SEO professionals to help you create a website and get it across your target audience.

2.    Build Client Relationships through Social Media

Social media is arguably one of the best forms of advertising for all types of businesses. It’s easy to implement, it’s cheap, and it works. The power of social media combines technology with word of mouth advertising. Putting your practice on Facebook, Twitter, LinkedIn, and Instagram can help establish your brand, spread your message, generate leads, and build lasting relationships with existing and potential clients.

There are different types of social media platforms available today. However, it’s best to focus your efforts on one or two platforms to maximize results. Remember that social media is a tool to connect and develop relationships with your target market; don’t just use it to advertise your services.

3.    Ask Your Audience to Subscribe to Email Updates and Newsletter

In the past, many people thought emailing would become obsolete by 2020. But here we are, a few months away from 2020, email is still one of the common tools of communication. In fact, studies show that millennials use email on a daily basis. Furthermore, it’s also proven that newsletters and email subscriptions are still an effective marketing strategy.

Personalized newsletters are more effective in delivering results and preventing your clients from unsubscribing. Keep your newsletters short, yet memorable. If your newsletters don’t catch their eye, expect it to end up in the trash. Much like social media, don’t bombard your subscribers with ads and too much information. Do your research and figure out what makes your target market tick.

4.    Update Online Listings

Another way to improve your online presence is to get your practice on Google My Business. By adding your dermatology practice on Google My Business, you can rank higher on local searches and attract potential clients who are searching for dermatology practices within the area.

Also, don’t forget to properly implement schema markup on your website so Google can see your practice’s contact information. In case you’re not aware, schema markup is added to your HTML to improve how Google analyzes and represents your website on the SERPs. Don’t hesitate to ask your SEO team for more information on schema markup.

5.    Strive to Provide Positive Patient Experience

Word of mouth remains to be one of the most effective ways to market your practice. In fact, 84% of consumers trust referrals from friends and family. One way to harness word of mouth advertising is to focus on providing a positive patient experience. Go out of your way to make sure your patients get more than what they expect. In this way, they’ll easily remember your practice and recommend you to family and friends.

Offer refreshments to your patients while they wait for appointments. Also, try and make sure they don’t want too long. Your staff members should be well trained in customer service, and be sure all of them will strive to provide a great experience. Know what your patients like by conducting surveys and allowing your patients to give feedback.

Apply for Dermatology Practice Loans Today

Marketing your dermatology services may cost a considerable amount of money. However, you don’t have to cripple your working capital to implement the step mentioned above because you can always apply for dermatology practice loans.

Dermatology practice loans are loan programs specifically designed for dermatology practices. The funds from business loans can address almost every business need, such as payroll, purchasing, expansions, and renovations. However, there are many factors to consider when it comes to choosing the best loan program. It’s important to choose a lender that has had experience in funding other dermatology clinics. In this way, you’ll have peace of mind knowing that you’re working with experienced and reputable lenders.

Ezra Cabrera
Ezra Neiel Cabrera has a bachelor’s degree in Business Administration with a major in Entrepreneurial Marketing. Over the last 3 years, she has been writing business-centric articles to help small business owners grow and expand. Ezra mainly writes for SMB Compass, but you can find some of her work in All Business, Small Biz Daily, LaunchHouse, Marketing2Business, and Clutch, among others. When she’s not writing, you’ll find her in bed eating cookies and binge-watching Netflix.

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